Wilkes-Barre, Pennsylvania brewery’s Lionshead brand to be promoted through regional consumer samplings
ASTON, PA – DECEMBER 19, 2018 – Polaris Brand Promotions, a nationwide promotional and experiential marketing agency, announced today that it has been selected by Lion Brewery to promote their Lionshead and Stegmaier brands in retail and on-premise locations throughout Pennsylvania starting in January 2019.
Having recently undergone over $7 million in upgrades to its bottle making process to ensure job security for its team of nearly 200 employees, Lion Brewery is now strongly positioned to grow its beer brand market share.
“We’re proud and excited to be introducing the Lionshead and Stegmaier brands to new consumers,” says Al Schuster, President of Polaris Brand Promotions. “Our goal is to not only introduce new consumers to their brands, but to help position Lionshead and Stegmaier as the top beer brands in Pennsylvania.”