Lion Brewery Expands Flagship Brand

Lionshead IPA to join year-round Lion Brewery offerings

[Wilkes-Barre, PA, March 2018] The Lion Brewery Inc., one of Pennsylvania’s oldest breweries, is proud to announce the release of Lionshead IPA. This is the first new release to the brewery’s flagship brand, Lionshead, which sells over 750,000 cases annually, in over a century!

Lionshead IPA has been tested exclusively, on draft, in the New York City market at select on-premise accounts since the end of 2016. The overwhelming success of this market test has encouraged the brewery to aim for a release in all of their distributor partners, starting in March of 2018. This will include an outreach spanning 17 states. In addition of the draft offering, the Lion expanded its newest brand into a 12oz can 2-12 pack configuration.

“This is a fantastic opportunity to broaden the Lionshead portfolio. The Lionshead IPA will be offered as a year-round item, alongside Lionshead Pilsner and Lionshead Light. This is the first new offering of many to come,” said Ron Kinnear, Director of Sales at The Lion Brewery.

Over the past year, The Lion Brewery has invested over $6.2 million dollars in new manufacturing equipment. This includes a high speed labeler and a Krones dual deck pasteurizer. The investment has given The Lion Brewery more capacity, and the ability to brew more styles under the Lionshead brand. In addition to the Lionshead IPA, plans are in process to offer more brands under the Lionshead label. Next on the list will be Lionshead Belgian White Ale.

The Lionshead IPA is an American style India Pale Ale. The brewing process calls for the use of a quarter ton of hops, which balances the malt sweetness. There’s a bright citrus cascade hop aroma and ease of drinkability that will make you come back for more. This style is your everyday IPA!

ABV: 6.7%
IBU: 60


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